The Red Hot Chili Peppers have been making the rounds this week – from a new music video to carpool karaoke with James Corden – the group has been doing their best to hit that central demographic. It is easy to see in their efforts that the Red Hot Chili Peppers are attempting to do what most other groups who are making their 2016 comeback are struggling to do: reach to a broader, newer, more nuanced audience while still pleasing their older, more devoted fans. This is where the struggle between being with the times and selling out tends to come into play for a lot of bands. Yet, for a group such as this with such a loyal and excited fan base, their comeback is assured to be a big one, the only question is which direction they will go in with the moment that they have.

The group has recently come out with a track titled “Dark Necessities”, which is their first single off of their upcoming comeback album The Getaway. As far as the track is concerned, it is a very good showing for the group’s first outing since their last album, I’m With You which came out in 2011. The track, along with its recently released music video, have obvious nods to the younger generation in both style and content. The song, one might argue, is on the tamer side. The song has a strong melody and consistent beat, playing on the darker tone insinuated in the songs title. Though it is a strong song, the song doesn’t take any large risks. Instead it is one that can be both marketable and appealing to a multitude to audiences. It is the kind of song that can be played on a variety of radio stations, from rock to more Top 40 stations without much conflict. The song starts out with some lighter music meant to add emotion and a somewhat suspenseful vibe to the song, before launching into a strong baseline which really sets the tone of the song. Paired up with lead vocals Anthony Kiedis and a strong back and forth between upbeat and lighter sections, the song is a great mix of various pieces that obviously come together to work very well together. This is no surprise as this is why the Red Hot Chili Peppers are the sensations that they are even after all this time – this is what they do and they know how to do it well. That being said, the music may come off as trying to play it safe; staying very close to the already well known sound of the Red Hot Chili Peppers instead of adding in too much experimentation. Though who could really blame them; if you know it works, why change it?

In the end, it’s not really the song that plays on the adventurous side, but rather it is the music video that has a more nuanced feel. The music video, which was released this week, plays itself out with almost an indie vibe. Attempting to connect with and reach out to the somewhat dazed and confused, while still rebellious aspect of our society and its youth, the video is a whirlwind of motion and stability – featuring young boys and girls skateboarding around without a care in the world, while the band plays within a house, focusing in on various members both alone and positioning the group together as a whole in complete confusion and stillness. A personal highlight is seeing Flea play base in a sink. It is moments like that which add definitive personality to the video, while the more hipster appearance of the skateboarders and the setting itself shows whom the Red Hot Chili Peppers are really trying to appeal to.

All in all, everything seems to be going in a positive direction for the Red Hot Chili Peppers. Similar to that of Blink-182, their comeback is highly anticipated and their latest release has been widely accepted. Yet, in a landscape where comebacks are common as opposed to the rarity that they used to be, one can only hope that all of these bands will be willing to make the same mark as when they were in their peak, and prove that they are able to adapt to the new ways of the music scene without abandoning the passion of the old.


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