Virginia Beach native Sherie Murphy, also known as LAVSherie, is a gifted young woman on the rise in the world of visual arts. When she’s not behind the lens shooting clean cut visuals, you can find her drawing, painting, doing graphic art, or printmaking. Is there nothing Sherie can’t do? If I had to describe LAVSherie in three words it would be DRIVEN, TALENTED, and FOCUSED.


“When I’m behind the lens I’m more so focused rather than anything else. I’m focusing on seeing the shot before I take it…Focusing on WYSIWYG, which means What You See Is What You Get”

With some of her major goals being shooting indivudals such as 6LACK, Zendaya, Kendrick Lamar, and Jhene Aiko, with a dash of events such as The Governor’s Ball and Rolling Loud, Sherie Murphy is soon to become a household name with the ambition that she has going for herself and her passion for her craft. Join me as we get to know this beautiful woman on the rise!

Q: What is your full name? 

A: Sherie Deshawn Murphy

Q: Where were you born/where do you currently reside? 

A: I was born in Virginia Beach, Virginia. I still currently live here.

Q: What inspired you to want to do photography?

A: My family inspired me to photography. To go into a little backstory, I’ve always had my hands on a camera, I have to give that credit to my older sister I was her designated “photographer” when I was younger lol, taking her pictures for social media sites like Myspace & Facebook. Also, my godmother (my best friend’s mom) her camera was the first real dslr I ever laid my hands on & shot with. I remember her letting me use it to take photos of our family on events like Thanksgiving, Christmas, & New Years.

Q: How long have you been doing photography?

 I’ve been photography on a professional level for about 4 years now.

Q: When you’re behind the lens, what kind of feelings do you get when you’re shooting? 

A: When I’m behind the lens I’m more so focused rather than anything else. I’m focusing on seeing the shot before I take it. Making sure my background is clean, making sure there’s nothing on my model/subject that isn’t supposed to be there. Focusing on WYSIWYG, which means What You See Is What You Get (thank you professor Hughes for teaching me that).

Q: What is one of the best shoots you have ever done? 

A: One of the best shoots I’ve done so far is with a model named José (papirentas on IG) that I did back in August of this year. I say it’s my best for right now because there’s so many images that came from that shoot that are just amazing, I still can’t pick just one image from that shoot that I can say is my favorite.


Q: Who are some individuals you hope to shoot one day? What events do you plan to shoot one day? 

A: Oh god there’s so many to choose from off top I want to say, 6LACK, Zendaya, Kehlani (again), Kendrick Lamar, LeBron James, Chance The Rapper, YG, ELHAE, JHENÉ AIKO lol (I love her) to be honest this list could go on forever lol. I would love to shoot at big music festival, like SXSW, Rolling Loud, The Governors Ball, & even Made In America.


Q: What are your ultimate goals for yourself and your career? 

A: My ultimate goal is to just be great & stay humble, to reach levels I never thought I could, to surpass my own explications of myself. To have my name known in this field and not just as a photographer but as an artist. To have people say “Yo I need to work with her!”

Q: Who are your inspirations? 

A: Again, there’s so many to choose from Gordon Parks, P. H. Polk, Carrie Mae Weems, Chester Higgins Jr., Salvador Dalí, Greg Noire, and Raven B Varona just to name a few. 

Q: Aside from photography, is there anything else that you do and could you elaborate on those talents? 

A: Yes, besides doing photography, I also draw, paint, do graphic art, sculpt, & do printmaking, so pretty much anything dealing with art I do. I have to say printmaking is probably my second favorite medium right behind photography. My favorite form of printmaking is woodcut, it’s a process of carving a piece of wood out to make a relief, inking it & pressing it firm down on paper to create a print.

Q: Do you have a specific lens you use for your shoots? 

A: My go to lens is a 50mm 1.8, I love to get close to my subjects & this is the perfect lens for that

Q: How would you define the style/aesthetic of your shoots? 

A: I go for a very clean look if I’m doing portraits, & during my live shoots I focus on the lighting. For many people that’ve been to a concert before they know that there’s going be stage lights & they set a mood for the concert, so I try to capture the artist within the lights, that’s very important to me.

Q: Are you currently working on any projects? 

A: Yes, I currently am, I’m always working on something, whether it be photography, video, or a new art piece, I’m constantly on the move. I have a shoot coming up this Friday with a good friend of mines Tyler (thetylerjw on IG).

Q: I see that you have done a lot of photography for live events (Kehlani, Madeintyo, J. Cole, etc.)…What was it like getting to shoot those artists? Have you received any recognition for your photography you did of them? 

A: Oh, it was amazing! I’m a big fan of music in the first place, so being able to do what I love with that actual artist in their zone doing their thing is incredible & there’s nothing like it. Doing music photography period is amazing, because you’re shooting something new every night. Shooting for artist like Kehlani, Bryson Tiller, Tory Lanez, & J. Cole were dope those were some of my favorites especially Tory Lanez & Kehlani. Tory’s energy is crazzyy, that man is on stage, in the crowd, climbing up the balcony I mean he’s everywhere. Kehlani she’s just one with the crowd I mean her sets are amazing. The only recognition I’ve gotten are probably like some likes on IG from their DJ’s or managers but it’s cool. My work hasn’t been reposted by one of them yet, that’s my next goal. 





Q: What are some of the most common themes in your photo shoots? 

A: I go for a natural feel, I want for my models to be in a natural state almost. I don’t want them to try too hard, I want them to be comfortable in front of the camera.

Q: When you edit your photos, what style do you go for? 

A: Clean, everything I do, but there are times when I want my images to be saturated, and maybe even a little grainy.

Q: When it comes to the confidence of the models, or the people you shoot for, how do you get them to do exactly what you want? What steps do you take to ensure the photoshoot turns out how you envisioned it? 

A: I tell them to be themselves, I play music if I’m in studio so they can get loose, or I just talk to them & crack jokes. The more comfortable you make them, the more there willing to comeback and work with you again. Also, I give them visual aid, I show them a pose or I’ll explain it to them, when were on the same page everything turns out great.

Q: What is your opinion on visual/graphic artists not getting the recognition they deserve, when it comes to creating art for musicians/events? 

A: I think it’s fucked up (excuse me) recognition is hella important in art. You put yourself out there when you create something the least someone can do is pay you your respect & tag you. It works vice versa these musicians want their name out there, so do we. Pay us our respect. At the end of the day we’re all artist, we all want to expand our range into new territories, that can’t happen if they don’t know who did it.

Q: What can we expect from you in the remainder of 2017 and 2018? 

A: More work, more videos I’m trying to get back to that. Me playing with some new techniques when it comes to editing. I’m trying to expand my range, me shooting some new faces. There’s a lot to come in 2018. I hope you guys follow me for the ride.

Q: What would you like the readers to know? 

A: I want everyone to just create, stop telling yourselves what you can’t do & just do it. Also stop comparing your work to someone else’s you won’t grow like that. Help out little artist, if you see that someone’s work is dope tell them that, put them on, RT them you never know where that could lead. It doesn’t hurt to help a fellow artist out. Love yourselves, love the work you create, & support them homies lol. Also follow me on all social media platforms LAVSherie for everythannng ya dig.


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awkward. college student. entrepreneur. womanist. radiant. lover of all things. growing, blossoming each moment.

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