Reading and writing are two of the stellar passions that Texas native, Jayda Ward holds. When she’s not attending college, you can catch Jayda writing for Freelancer Magazine, editing for Inzei Records, or writing content for her own blog, Indigo Endia. This genuine soul uses her platform to educate the masses on the inequalities of minorities in America, along with story-telling content and work written on various topics that can help the modern-day millennial. With plans to turn her platform into a brand, it’s evident that Jayda Ward is hungry, ambitious, and will stop at nothing to be a successful writer and poet.



Full Name: Jayda Endia Ward


Occupation: Writer & College Student


Star Sign: Virgo


Where are you from and where do you live now?  I am from Houston Texas but I live in New York City and when Im in school, Im in Lubbock, Texas.


What are you into? 

Im into a lot of different things. Im a very big on reading and writing. I love to get lost in a good book. reader and writer. I’ve always been into storytelling, poetic writing, and also lyricism. When Im not reading or writing Im acting.  I also play a little bit of XBOX on the side lol.


What else do you do?

Im currently an editor for Inzei Records. Follow us @INZEIRECODS @INZEIRADIO for more information.


What’s important to you?

Maintaining a close relationship with God. I’ve slipped so many times. It’s not hard for negative vibes to infiltrate my space so staying prayed up is important. Besides that, the advancement and progression of black people is extremely important to me.


Favorite Song? 

I love so many songs its impossible for me to pick, but if I had to choose.. my favorite song out right now is Shell by Valee.


What scares you most? 

Time. Its one thing I can never get back and something that im constantly losing if Im not spending it wisely. I think time scares me because If im not being productive I feel like my dreams are slipping away. Time waits for no one so I try to make every day productive by doing something that will advance me in some area of my life.


What’s a skill you wish you possessed? 

I wish I knew how to draw. Out of all the creatives I think I admire artists the most. To visually create something so beautiful with your bare hands is so angelic to me. I don’t know, Im weird.


What’s your secret obsession? 

I actually don’t have a secret obsession lol.


Favorite books?  

The Rose That Grew From Concrete. Monument 14 Betrayal series by Naomi Chase. The Twilight Series. Harry Potter. The Four Agreements. 13 Reasons Why.  These are only a few off the top of my head.


Best fashion moment?

Every time I step out I feel beautiful so every moment is my best fashion moment.


Favorite Word? 

My favorite word is


What pisses you off? 

Besides Donald Trump and racists, it would have to be when people don’t have common sense. That’s very annoying.  I guess I just expect people to be on the same intellectual level as me. That’s very hard to find these days. People just get dumber and dumber. Common sense aint so common.


Favorite Brand? 

My favorite brand was Channel before I was woke haha. My mom had all of these vintage Chanel bags from the 80s and 90s and I loved to play dress up in them. I actually still have one. But, as of right now my favorite brand out right now is.. actually, Im going to say one of the underground designers I admire,


What fictional character do you relate to the most? 

The Fictional character I relate to the most is Nina from Love Jones. Nina was passionate about her photography and committed to it like I am with my writing. Nina was a beautiful black woman who wanted to make something of herself and despite her troubles with love she didn’t let anything get in her way. I thought that was admirable because at the end of the day nothing is more important than the arts.


What celebrity do you have a crush on? 

I definitely have a big crush on Swae Lee too, I think he’s very handsome.


What inspires you most? 

My friends. Surrounding myself with other creatives that are making waves in their own lives only push me to go harder. Especially seeing my friends achieve their goals. I think that’s the best part about all of this, seeing your friends make it. It makes the dream that much more real and attainable.

Q: How would you describe the content of your blog? 

A: I would describe the content of my blog as soul opening, passionate writing. That’s the best way to put it. Whether I’m writing about racial injustices in a poem or what it’s like to have a broken heart, whatever I feel, I write.  Whenever I write, I feel. I become the words. I just hope my readers can feel the passion that I put into the works on my blogs. Actually, its more than works. My writings are little pieces of me that I decided to share with people.


Q: How has this content created a social change for others? 

A: My work has created a social change for others by helping them identify their feelings. Listening to my stories has helped others relate my experiences back to their own every day lives. For example, my article, The Misunderstood Carefree Black Girl touches on what exactly it means to be a carefree black girl.  What does a carefree black girl look and act like? I’ve talked to women who feel that the carefree black girl aesthetic was limited to lighter, 3c hair black girls. My article helped a lot of women realize that there is no definition of what it means to look or be a carefree black girl. A carefree black girl is someone comfortable in their own skin. Someone who achieves their goals and serves as a light to others.

The Misunderstood Carefree Black Girl


Q: Do you plan to turn your blog into a brand one day? 

A: Yes, of course. That is already in the works haha.


Q: How do you show off your Black Girl Magic? 

A: I show off my Black Girl Magic through the content I create. Im a magical black girl with a pen and a knack for writing. I tell people my life through my black girl view, that in itself is magical. I show off my black girl magic by staying on the deans list on my university. Is how off my black girl magic by being a good person with pure intentions to every one I meet. I just..I show off my Black Girl Magic by simply being me.


Q: What are your plans for 2017? 

A: I have a lot of plans for 2017 but Im always a little bit wary of broadcasting my moves. The evil eye is always watching haha . But no, I plan to secure an internship this summer with a company that Ive been wanting to work and I also plan on branching out and doing more acting this year.


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About The Author

CEO, Editor-In-Chief

awkward. college student. entrepreneur. womanist. radiant. lover of all things. growing, blossoming each moment.

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