On August 1st of this year, Hollywood’s bad girl Rihanna took to Instagram to announce the release of her  cosmetics line “Fenty Beauty”. After over a month of excitedly waiting the makeup line was dropped at midnight earlier today. Rihanna’s new line will be available exclusively at Sephora, the British department store Harvey Nichols, and the Fenty Beauty website. Rihanna’s beauty line is being highly praised for its inclusive shade range going from the palest ivory to the darkest ebony shades.  Rihanna is also being praised for stocking up enough product on her website and in stores so that her products won’t sell out instantly leaving many fans unable to buy the products.

On the Fenty Beauty website it tells how Rihanna uses makeup as a form of expression and how it helped her to become the fashion game changer that she is today. The website also tells how Rihanna became inspired to create Fenty Beauty after working within the industry and still seeing a lack of representation for all skin types and skin tones. Fenty Beauty products are focused on typically hard to match skin tones since these makeup lovers are the individuals who need to be catered to the most due to their lack of options. These beauty products are designed to “make skin feel like skin”. Rihanna also encourages her fans to just relax and use makeup to inspire and to have fun.

 

Rihanna’s cosmetic line includes products such as the Pro Filt’r retouch primer, and the Pro Filt’r soft matte long wear foundation which comes in 40 shades. The Match Stix come in either a matte finish to use as concealer, a shimmer finish to use as a highlighter, and as apart of a trio so you can conceal, highlight, and contour. The matte Match Stix comes in 20 shades, the Shimmer Match Stix comes in 10 shades, and the trio set comes in 4 shades. However, the trio can even be customized to be any shades that you want. The Killawatt Freestyle Highlighter comes in 6 shades and is packaged in a cute little white compact with two colors in one palette. The Gloss Bomb, which is one of Riri’s faves is the universal lip illuminator. Rihanna’s collection also features beauty tools such as a pink foundation and highlighter brush, a precision sponge, and portable brushes for your concealer, highlight, contour, and for touching up your makeup. For those who suffer from oily skin, Rihanna even provides blotting paper as part of her new line. Fenty Beauty is already being praised highly by all beauty vloggers, bloggers, and gurus. Seeing the growth of this new beauty line will definitely be one to watch.

Her Rihanna is seen at the 2016 Black Girls Rock wearing her Killawatt Highlighter in “Trophy Wife” and her Gloss Bomb Universal Lip Illuminator.

About The Author

Fashion Major, University of Alabama, Chicago, Photography

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