The Kardashian Effect: From Tape to Legacy Jhasmine St. Hilaire January 28, 2017 Lifestyle, Visual 742 Tweet Share Share Email WhatsAppShares 0It all started with a sex tape. We all know this story all too well. The amount of building the Kardashian family has done from that tape is something all companies can pull from. Although their family was known prior to the sex tape, because of their father’s involvement with the OJ Simpson case. The level of exposure they have given themselves since then allows everyone in their family to make money individually. They have managed to take two potentially career ruining situations and, with the kind of spin the likes of which a marketing consultant company would only dream of, turned them into a positive push for their own individual brands. Nowadays, they currently have an influence in every single one of our main markets. Our main three marketing influences being the internet, clothing, and television. Here is how they hold influence in each of these markets: 1. Internet: All of the girls have also developed apps catered to what they best feel suits their interest. The apps give extra insight on the background scenes of their lives. Although the public was receptive at first, people began purchasing it because of general curiosity. 2. Clothing: When KUWTK first stated, we also saw the development of their clothing brand DASH. They would also film at the store talking about their experiences on opening a store. When the show becomes established the customers for the clothing brand began to increase as well. They also started a Kardashian Kids clothing brand after a few of them started having children of their own. After Kim married Kanye, their family started to support his clothing a lot more as well. The merging fans of both Kanye and Kim merged the costs of his clothing. When the youngest Kendall and Kylie grew up they partnered with PacSun to create a clothing line as well. 3. Television: Keeping up with the Kardashians has been on air since 2007 documenting every juicy part of the Kardashian lifestyle. During some of the biggest scandals, we could go to this show to confirm or deny any curiosities. It has also had a couple spin offs such as Khloe & Kim take Miami, Kourtney & Kim take New York, and Khloe and Lamar. E! News has also aired the weddings of Kourtney and Kim and the transition of Bruce Jenner to Caitlyn Jenner. Needless to say, this family has never strayed from the word entertaining. Whether you agree or disagree with the Kardashians’ way of living, the marketing mechanisms at play here could leave you rich forever. If you want some more advice on how to spin yourself in such a way, consider https://www.improvemarketing.co.uk/ as a marketing consultant, and use the Kardashians as a study on what works and what doesn’t. In the meantime, stay woke.